- About The Heartlanders
The Story of our Logos
The Iowa Heartlanders are proud ECHL affiliates of the Minnesota Wild and Iowa Wild and are located in Coralville, Iowa. Our business address is 802 Quarry Road, Coralville, IA, 52241.
A Heartlander is no ordinary breed of buck. We run the game. The primary logo is of a white-tailed deer, poised for battle in expression, stance, and thorny detailing, to capture the essence of our strength, determination and work ethic here in Iowa.
The antlered crown, adorned in sunrise gold, makes it known that we are the mighty kings of the Heartland. For victory against foes, a gold crown is earned, not given.
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Collectively, our colors represent the tradition, toughness, grit, grace and heart of Heartlander hockey.
Iowa’s state flower, the wild prairie rose, featuring heartshaped, coral pink petals and a shining sun, symbolizes everything worth playing for — the magnificent riches and traditions of our home, and the wild spirit of our fans that will continue to grow. The flower blooms every June, perfectly timed with the Kelly Cup. Our target is set, now its game on.
The wild prairie rose will serve as our secondary logo and will be featured on the Iowa Heartlanders jersey in addition to the primary logo. More information about the Heartlanders jersey launch will be shared at a later date.
The Iowa Heartlanders name and logos were created in partnership with Win X Two Branding Agency (winxtwo.com) and designer Brian Gundell.