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The Iowa Heartlanders, proud ECHL affiliate of the Minnesota Wild and Iowa Wild, named Matt Getz President of the Heartlanders in September 2023. Getz brings nearly two decades of sales, advertising and marketing experience to the team and joins the Heartlanders after spending the last five years with the Accel Group in eastern Iowa. Prior to his time with the Accel Group, Getz spent 11 years working for the University of Iowa Athletics Department in event and project management.

Getz most recently served as the Director of Business Intelligence with the Accel Group where he helped oversee the direction and daily operations for a number of departments within the company. During his time with Accel Group, he received numerous awards and recognitions for his work.

During Getz’ time at the University of Iowa, he was named the Hawkeyes’ Director of Event Management and successfully executed home events for all Iowa Division I Sports. Among successes with the Hawkeyes, Getz was responsible for bringing two Olympic Team Trial events in wrestling to Iowa City (2012 and 2016), which set all-time attendance records. He helped prepare and execute the 2015 Men’s Swimming and Diving National Championships at the University of Iowa. Additionally, in November 2015, Getz and his team at the athletic department brought the “Grapple on the Gridiron” to Kinnick Stadium, a wrestling event that marked the first time two college teams wrestled in a NCAA Division I football stadium.

Getz is a graduate of the University of Northern Iowa and earned his Master of Arts from the University of Iowa in 2010.

 

Erin plays a pivotal role in the development and expansion of relationships with corporate partners and organizations within the Corridor, along with the creation and implementation of the team's marketing strategies, to expand the Heartlanders’ impact in eastern Iowa. 

She joined the Heartlanders after serving as the Director of Operations for the Iowa City Area Development Group (ICAD) since 2016. While at ICAD, Pottebaum connected businesses with meaningful opportunities, resources, and support to help grow the economy in the greater Iowa City area. Outside of her professional pursuits, Erin and her family have embraced hockey, and evolving into avid Heartlanders fans. Contact Erin at erin@iowaheartlanders.com.




 

Joe oversees the team’s corporate sales outreach and develops strategies that help the Heartlanders continue the strong growth of their fanbase. 

A life long athlete/competitor, Joe graduated from St. Ambrose University in 2010, with a Bachelor's in Business Management and Marketing. Joe is a Quad City native and a big sports fan (Hawkeyes, Cubs, Bears, Bulls), and is excited to pair the skills he's built his my professional career with his love of sports.

In Joe's free time, he loves to travel, take in live sporting events and live music, and spoil his dog Coco as much as possible. Contact Joe at Joe@iowaheartlanders.com.

David is the team's Director of Communications and serves as the Heartlanders play-by-play broadcaster at mixlr.com/goheartlanders and FloHockey. He was named 2024 ECHL Broadcaster of the Year.

He has worked for the Heartlanders since May 2021, joining the team in the lead up to the inaugural season. Some of his favorite moments with the team include the first goal in team history and the Heartlanders first-ever sellout against Kansas City in Apr. 2024. 

The Syracuse University graduate has also called select AHL games during his time with the Heartlanders.

Fine is a huge Bruce Springsteen fan and often starts his game day by listening to The Boss while distributing game notes.

Sophie joined the Heartlanders in spring 2024 as the team’s Director of Digital Media and Content Creation. She is essential in the creation of graphics and video content to expand the Heartlanders brand and enhance the entertainment value at Heartlanders’ home games. Williams spent the 2023-24 season as Director of Marketing and Social Media for the SPHL’s Fayetteville Marksmen. 

She graduated from the University of Michigan in 2023 and spent the first two years of her collegiate career at the University of Iowa. While at the University of Michigan, Williams was a member of the Wolverines’ Women’s Hockey team. She served as the team’s social media coordinator and graphic designer for two seasons.

Originally from Richmond, Virginia, Williams and her black lab Sully are excited to be the newest members of the Heartlanders family. 

A Cascade, Iowa native, Tony joined the Heartlanders as Merchandise Manager in July 2024 and was promoted to the Director, Merchandise & E-Retailing in 2025. Prior to becoming a Heartlander, Tony worked as a beer sales lead at Molson Coors Beverage Company. 

Tony will be responsible for the management of the Heartlanders Team Store (formerly “The Silo”), maintain the Heartlanders’ Online Team Store and collaborate with the team’s marketing department and equipment manager to create unique merchandise opportunities for Heartlanders fans.

The front office is especially excited to have Tony, his family, and his golden retriever, Mickey, join the Heartlanders family!

Avery joined the Heartlanders in 2024 as an account executive and became the team's corporate partnerships account executive in 2025. He spent two years working in ticket operations for the University of Iowa’s Athletics Department. He is a 2023 graduate of the Sports & Recreation Management program at Iowa and is a Monticello, IA native.

Crystal joined the Heartlanders in 2025 after spending the last 3 years at Colorado College, where she was the Assistant Director of Ed Robson Arena. She has also worked at the United States Air Force Academy. Crystal is originally from Colorado and this her first time in the Hawkeye State. 

Drake is a proud Hawkeye graduate of the Sports & Recreation Management program at the University of Iowa. The Williamsburg, IA native has worked in a handful of sales roles before joining the Heartlanders, including at Rally House in Coralville. 

Dillon is from Lexington, South Carolina and moved all the way to Iowa to work for the Heartlanders. A graduate of Erskine College, Humes earned a B.S. in sports management and also completed his Master's in Sports and Entertainment Management from the University of South Carolina. He was also a member of the Erskine College Golf Team (he has 3 career hole-in-ones -- including 1 in high school).

Dillon is excited to be with the Heartlanders to try to build something special here in Coralville. He is also excited to build strong relationships and provide unforgettable experiences for our community.

Keegan is originally from Wheaton, IL and is a graduate of Cornell College with a B.A. In Business Analytics. He also spent four years at Cornell as a member of the Varsity Baseball team (righty out of the bullpen). He is excited to be working with such an incredible group of fans with the Heartlanders and to make great memories for our fans!