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Iowa Heartlanders Hockey Operations

Eric Michaud

Eric Michaud

Director, Hockey Operations & Video Coach + Interim General Manager

Eric Michaud is Iowa's Director of Hockey Operations and Video Coach, earning a promotion in the 2023 offseason after he joined Iowa as the team’s Coordinator of Video and Team Services in June 2022. Michaud is responsible for prioritizing and supporting all aspects of the team’s day-to-day hockey operations needs. He also live cuts and edits video for coaching review and team improvement. The Lewiston, ME native also worked for the Kansas City Mavericks in 2020-21 and the Maine Mariners in 2021-22. He was an assistant video coordinator for the University of Maine’s NCAA Division I men’s hockey program from 2015-17 and has served as an assistant coach at the junior level for the Maine Nordiques.

Da'Shawn Tolbert

Da'Shawn Tolbert

Athletic Trainer

Da'Shawn joined the Heartlanders in September 2024 as part of the team’s partnership with the University of Iowa Hospitals and Clinics. UIHC serves as care provider of the Heartlanders, providing skilled and professional care that enhances the team’s training, performance and recovery. 

This is Tolbert’s first opportunity working in professional hockey; he previously served as athletic trainer for the OHL’s Flint Firebirds from 2021-24. 

Originally from Lake Orion, MI, Tolbert attended Saginaw Valley State University and served as athletic trainer for the Flint City Bucks and Flint Powers High School before joining the Firebirds. Tolbert was a collegiate track & field athlete at Saginaw Valley State University. 

 

Evan Watts

Evan Watts

Equipment Manager

Watts joined the Heartlanders in summer 2024 and brings multiple seasons of professional hockey experience, most recently serving as assistant equipment manager for the AHL’s Milwaukee Admirals from 2022-24. The Admirals qualified for the AHL’s Western Conference Finals each of the last two seasons.  

 

Prior to that, Watts was the Youngstown Phantoms’ (USHL) Head Equipment Manager and has also held positions with the SPHL’s Macon Mayhem and ECHL’s Kalamazoo Wings. While with the Wings, he was an assistant and helped learn from Richard Krouse, who is now the Iowa Wild’s Equipment Manager. Watts is a Kalamazoo, MI native. 

Iowa Heartlanders Front Office Staff

Matt Getz

Matt Getz

President

The Iowa Heartlanders, proud ECHL affiliate of the Minnesota Wild and Iowa Wild, named Matt Getz President of the Heartlanders in September 2023. Getz brings nearly two decades of sales, advertising and marketing experience to the team and joins the Heartlanders after spending the last five years with the Accel Group in eastern Iowa. Prior to his time with the Accel Group, Getz spent 11 years working for the University of Iowa Athletics Department in event and project management.

Getz most recently served as the Director of Business Intelligence with the Accel Group where he helped oversee the direction and daily operations for a number of departments within the company. During his time with Accel Group, he received numerous awards and recognitions for his work.

During Getz’ time at the University of Iowa, he was named the Hawkeyes’ Director of Event Management and successfully executed home events for all Iowa Division I Sports. Among successes with the Hawkeyes, Getz was responsible for bringing two Olympic Team Trial events in wrestling to Iowa City (2012 and 2016), which set all-time attendance records. He helped prepare and execute the 2015 Men’s Swimming and Diving National Championships at the University of Iowa. Additionally, in November 2015, Getz and his team at the athletic department brought the “Grapple on the Gridiron” to Kinnick Stadium, a wrestling event that marked the first time two college teams wrestled in a NCAA Division I football stadium.

Getz is a graduate of the University of Northern Iowa and earned his Master of Arts from the University of Iowa in 2010.

 

Joe Carlin

Director, Corporate Partnerships

Joe oversees the team’s corporate sales outreach and develops strategies that help the Heartlanders continue the strong growth of their fanbase. 

 

A life long athlete/competitor, Joe graduated from St. Ambrose University in 2010, with a Bachelor's in Business Management and Marketing. Joe is a Quad City native and a big sports fan (Hawkeyes, Cubs, Bears, Bulls), and is excited to pair the skills he's built his my professional career with his love of sports.

 

In Joe's free time, he loves to travel, take in live sporting events and live music, and spoil his dog Coco as much as possible. Contact Joe at Joe@iowaheartlanders.com.

Jacob Pellegrino

Jacob Pellegrino

Director, Ticket Sales & Service

Pellegrino, a Pleasant Hill, Iowa native, joins the Heartlanders from NASCAR, where he most recently was a Senior Account Executive, Premium & Consumer Sales. In the role, Pellegrino will serve as the strategic, revenue-driving and retention lead for Heartlanders ticketing initiatives.

 

Pellegrino brings major league experience to the team, serving as Business Development Account Executive for the Arizona Coyotes in 2019-20 and as a ticket sales representative for the Miami Heat in 2018-19. 

 

Jacob moved to Iowa City with his giant schnauzer Bodi, who is "just a little guy with a big heart."

Erin Pottebaum

Erin Pottebaum

VP, Business Operations & Marketing

Erin plays a pivotal role in the development and expansion of relationships with corporate partners and organizations within the Corridor, along with the creation and implementation of the team's marketing strategies, to expand the Heartlanders’ impact in eastern Iowa. 

 

She joined the Heartlanders after serving as the Director of Operations for the Iowa City Area Development Group (ICAD) since 2016. While at ICAD, Pottebaum connected businesses with meaningful opportunities, resources, and support to help grow the economy in the greater Iowa City area. Outside of her professional pursuits, Erin and her family have embraced hockey, and evolving into avid Heartlanders fans. Contact Erin at erin@iowaheartlanders.com.




 

Autumn Bolton

Autumn Bolton

Director, Game Presentation & Events

Autumn joined the Heartlanders in May 2024 and is key in the management, development and implementation of fan experience strategy for the Heartlanders to generate revenue and increase attendance. Additionally, Bolton oversees the planning and execution of the game experience and events for the Heartlanders in the community.

 

Bolton joined the Heartlanders from the Air Force Academy, where she served as Assistant Director of Marketing for Air Force Athletics since 2021. While at Air Force, Bolton oversaw all marketing initiatives for hockey and women’s basketball, as well as on-field promotions for Falcons football. 

 

Autumn moved to the Iowa City area with her adorable corgi Rex and "Krazy Kat" Rocky.

David Fine

David Fine

Director, Communications & Broadcasting

David is the team's Director of Communications and serves as the Heartlanders play-by-play broadcaster at mixlr.com/goheartlanders and FloHockey. He was named 2024 ECHL Broadcaster of the Year.

 

He has worked for the Heartlanders since May 2021, joining the team in the lead up to the inaugural season. Some of his favorite moments with the team include the first goal in team history and the Heartlanders first-ever sellout against Kansas City in Apr. 2024

 

The Syracuse University graduate has also called select AHL games during his time with the Heartlanders.

Fine is a huge Bruce Springsteen fan and often starts his game day by listening to The Boss while distributing game notes.

Sophie Williams

Sophie Williams

Director, Digital Marketing & Content Creation

Sophie joined the Heartlanders in spring 2024 as the team’s Director of Digital Media and Content Creation. She is essential in the creation of graphics and video content to expand the Heartlanders brand and enhance the entertainment value at Heartlanders’ home games. Williams spent the 2023-24 season as Director of Marketing and Social Media for the SPHL’s Fayetteville Marksmen. 

 

She graduated from the University of Michigan in 2023 and spent the first two years of her collegiate career at the University of Iowa. While at the University of Michigan, Williams was a member of the Wolverines’ Women’s Hockey team. She served as the team’s social media coordinator and graphic designer for two seasons.

 

Originally from Richmond, Virginia, Williams and her black lab Sully are excited to be the newest members of the Heartlanders family. 

Tony Coyle

Tony Coyle

Director, Merchandise & E-Retailing

A Cascade, Iowa native, Tony joined the Heartlanders as Merchandise Manager in July 2024 and was promoted to the Director, Merchandise & E-Retailing in 2025. Prior to becoming a Heartlander, Tony worked as a beer sales lead at Molson Coors Beverage Company. 

Tony will be responsible for the management of the Heartlanders Team Store (formerly “The Silo”), maintain the Heartlanders’ Online Team Store and collaborate with the team’s marketing department and equipment manager to create unique merchandise opportunities for Heartlanders fans.

The front office is especially excited to have Tony, his family, and his golden retriever, Mickey, join the Heartlanders family!

Maria Copozzi

Director, Analytics and Database Management
Maria has been a part of the Heartlanders organization since spring of 2024 and now serves as the team's Director of Analytics and Database Management.  As a recent graduate of the University of Iowa Tippie College of Business, Maria is excited to continue her work in a larger role in the organization.  
 
A Belleville, Illinois native, Maria is a born-and-raised sports fan and has found a passion for working behind-the-scenes with the Heartlanders' business operations. She is responsible for all things "numbers" within the organization, including monitoring performance metrics, understanding trends, and setting goals for future seasons. 
 
In her free time, Maria loves being outdoors and never misses a chance to play pickleball, rock climb, or hike on local trails.

Casey Winders

Marketing Assistant
Casey joined the Heartlanders as a Marketing Assistant in spring 2025 and is pivotal in the creation, distribution and execution of marketing strategy and materials. He joined the Heartlanders as a Marketing and Game Presentation Intern for the 2024–25 season and now steps into a full-time role as a Marketing Assistant.
  
Originally from Marion, IA, Casey graduated from the University of Iowa in Spring 2025 with a degree in Marketing. 
 
Casey was drawn to the Heartlanders for the chance to combine his passion for hockey with the excitement of working in sports. He’s looking forward to creating memorable fan experiences and contributing to the continued growth of the team. Outside the office, Casey enjoys golfing with friends, playing pickleball and watching hockey.
Avery Martensen

Avery Martensen

Corporate Partnerships Account Executive

Avery joined the Heartlanders in 2024 as an account executive and became the team's corporate partnerships account executive in 2025. He spent two years working in ticket operations for the University of Iowa’s Athletics Department. He is a 2023 graduate of the Sports & Recreation Management program at Iowa and is a Monticello, IA native.

Drake Powell

Drake Powell

Account Executive

Drake is a proud Hawkeye graduate of the Sports & Recreation Management program at the University of Iowa. The Williamsburg, IA native has worked in a handful of sales roles before joining the Heartlanders, including at Rally House in Coralville. 

Erin Nichting

Account Executive
Erin is from Osage, IA, and graduated from UNI in 2022 ("Go Cats!").  She joins the Heartlanders from her last role as the General Manager at Tribute Eatery & Bar!
 
Erin is joined the Heartlanders because of the unique opportunity to be part of a growing team and share her passion of sports with the community. In particular, she is looking forward to creating strong relationships with fans and businesses while contributing to the success of such an exciting and young team.

Dillon Humes

Account Executive

Dillon is from Lexington, South Carolina and moved all the way to Iowa to work for the Heartlanders. A graduate of Erskine College, Humes earned a B.S. in sports management and also completed his Master's in Sports and Entertainment Management from the University of South Carolina.

Dillon is excited to be with the Heartlanders to try to build something special here in Coralville. He is also excited to build strong relationships and provide unforgettable experiences for our community.

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